Mercedes wants us to think the C63 AMG Coupe is Faster than a Ducati 848 EVO

The freshly revealed Mercedes-Benz C63 AMG Coupe is featured in two promotional videos released by the company. The first footage shows the AMG coupe taking on a Ducati 848 EVO motorbike on some scenic twisty roads. The winner of the duel isn't hard to guess - after all, this is a promotional video for the C63 AMG - but one can't help but wondering if the Merc could stand a chance in front of the Italian superbike if the race hadn't been a friendly one (or at least if the two vehicles would have taken the same route).

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Mercedes-Benz Launches New Ad Campaign for 2012 C-Class, Releases 70 Photos

Mercedes-Benz has kicked off a major advertising campaign for its facelifted C-Class series under the tagline “A Class Ahead”. The new model will be promoted across print media, TV, radio stationsa nd the Internet. While the TV advertisements are filmed in rural environments, the print ads put the C-Class in urban settings. Each advertisement highlights a specific feature of the 2012MY C-Class, such as the 20-second commercial called “Souvenir” (view below) that underlines the estate's 1,500-liter load capacity and the “Rocker”, dedicated to the interior of the car. In addition, the German automaker released a new photo gallery of the 2012My C-Class, which you can check out below.

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VIDEO: 2012 Mercedes-Benz C-Class Coupe

We've already had an in-depth look at the new 2012 C-Class Coupe, but Mercedes-Benz has published the first official video of the two-door model before its official debut at the 2011 Geneva Motor Show. You can hit the jump to watch the clip for yourself. Read more »

Mercedes-Benz Shows New C-Class Coupe and SLS AMG Roadster in Super Bowl Spots

In an exclusive pre-game release and following a behind-the-scenes version that we showed you on Friday, Mercedes-Benz has published an extended cut edition of its Super Bowl XLV commercial called 'Welcome'. With this ad, the German automaker 'welcomes' four new additions to its range including the next generation SLK roadster and CLS 63 AMG, as well as two never before seen (at least not officially) models, the SLS AMG Roadster and the C-Class Coupe. The quartet of new Mercedes-Benz cars can be seen towards the end of the video, which is posted for your viewing pleasure after the break.

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VIDEO: Mercedes-Benz's First Ever Super Bowl Ads Teased

Continuing our online stream of the automotive-related ads of the Super Bowl XLV, we now have a trio of teaser spots from Mercedes-Benz, which will be making its first advertising appearance at the game. According to the German automaker, four new models will be featured in the ads, with two of them making their world debut in the 60-second-long spot called 'Welcome'. You can watch the two teaser spots plus the making of the 'Welcome' commercial right after the break.

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VIDEO: 2011 Audi A8 Commercial Mocks the Mercedes S-Class

With its new commercial for the 2011 A8, Audi of America is opening a fresh chapter in the advertisement wars. Taking inspiration from the 1947 children’s book Goodnight Moon by Margaret Wise Brown, the ad portrays S-Class owners as gluttonous people with an excessive lifestyle, representing the age of “old luxury”. The 60 second clip is said to be a prelude to the upcoming Super Bowl TV spot, set to air in the first break on Super Bowl Sunday, February 6, 2011. Hit the jump to watch the video.

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New Videos of 2012 Mercedes-Benz SLK on the Road and the Track

If you're tired of ogling the same 50 second clip of the 2012 Mercedes SLK published at launch, we have some good news for you as the Stuttgart automaker has released some fresh footage of its roadster model, filmed both on the road and the track.

The third generation of Merc's roadster comes with a two-piece foldable metal roof top and a choice of a force-fed 1.8-liter four-cylinder engine available in two states of tune, or a 3.5-liter V6 motor. In Europe, the 2012 SLK will be available for order starting from next week, while U.S. sales will begin this summer. Click here for more details or follow the jump to watch the videos.

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2012 Mercedes-Benz SLK Roadster Blows its Cover

Over the past year, numerous scoops and a major leak, accompanied by several official releases, have shed light on many details on the 2012 Mercedes SLK. In fact, we were expecting the German maker to bring the third generation roadster to the 2011 Detroit Auto Show, ahead of its projected March debut. Even though that never happened, today, Mercedes finally released the last pieces of the SLK puzzle.

Claimed to offer a 25% increase in fuel economy compared to the previous model, in Europe, the SLK will be available with three engines, all of them featuring direct injection and stop/start systems.

Filling in the base model's shoes is the SLK 200 BlueEfficiency variant, powered by a 1.8-liter four-cylinder powerplant, capable of 184 hp. Mated to a seven-speed 7G-Tronic Plus automatic transmission, the four-pot needs just 6.1 liters of gasoline per 100 km (38.6 US mpg) in the combined cycle. The SLK 200 sprints to 100 km/h (62 mph) in 7 seconds and has a top speed of 237 km/h (147 mph).

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VIDEO: 2012 Mercedes C-Class Coupe Spied at California Processing Center

The all-new 2012 Mercedes C-Class Coupe, that may or may not debut in Detroit next week as a Geneva Salon show up in March is also a strong possibility, was spied at the Long Beach Vehicle Processing Center in California by a crafty Youtube user. The lightly camouflaged C-Class with the two-door body was parked alongside other Mercedes-Benz models including a pair of wrapped up prototypes that appear to be the next generation M-Class and SLK roadster.

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Meet the 388HP V8-Powered and RWD Mercedes-Benz B55 [with Video]

The regular Mercedes-Benz B-Class wasn’t exactly created with the motoring enthusiast’s needs in mind, but this one-off B55 special is another story. Trainees of Mercedes-Benzs Rastatt plant in Germany turned a B200 CDI diesel model into a full-blown sports car by planting in a 388 hp 5.5-liter V8 and transferring the drive from the front axle to the rear.

The idea of the project came from plant manager, Peter Wesp, while the execution fell on the shoulders of foremen Andreas Würz and Matt Rieger and a team of twelve second and third-year trainees specializing in production mechanics and automotive mechatronics.

The team aimed to fulfill several goals, drawn up in a book of specifications. According to the plan, the spatial concept as well as the body of the B-Class were to remain unchanged. The interior, however, was to be upgraded to reflect the newly acquired qualities and the overall goal was to create a vehicle suitable for everyday driving.

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Vilner's Mercedes-Benz SL 63 AMG Shadow Line gets some Interior Love [with Video]

From the makers of the redone Hennessey Jeep SRT600 Grand Cherokee and Chevrolet Camaro V6, comes our next tune. Vilner, a relatively new company in the aftermarket industry based in Bulgaria, has prepared a styling proposal for the interior of the Mercedes-Benz SL 63 AMG.

The package is called "Shadow Line" and it treats the hardtop roadster's cabin with handmade leather goods starting from the seats and door panels and finishing up with the steering wheel, which is also upgraded with a thicker rim featuring a more flattened bottom area. The colors of choice for the leather seats and door panels are red and black with contrasting silver stitching completing the look.

While Vilner did not release pricing for the customized interior, the Bulgarian company did publish a neat video showing us the work that goes into the creation of the tailor-trimmed steering wheel. You can watch it right after the break.

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Gran Turismo 5 Competition Offers European Gamers the Chance to win a Real-Life Mercedes SLS AMG

On Monday, December 27, the Signature Edition Challenge for Playstation 3 went live, offering European gamers the chance to win a brand-new, real-life Mercedes-Benz SLS AMG worth €180,000. In order to participate, owners of the Signature Edition game pack will need to redeem their voucher code via the Playstation Store and register their details on gran-turismo.com.

The challenge takes place in the game’s B-spec mode, where players take the role of a team director with AI drivers doing the racing over a series of five, five-lap races held on different circuits. On January 31, 2011, at 23:59 GMT, 15 regional winners from 22 countries will advance to the next stage, the Mercedes-Benz Driving Event, based on the fastest total times recorded for each region.

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VIDEO: Mika Häkkinen and Michael Schumacher Meet up in New Mercedes Ad

Over the years, Mercedes-Benz has released many TV ads featuring two-time Formula 1 World Champion Mika Häkkinen and other renowned pilots, most ending with a funny twist. The Stuttgart-based automaker's latest commercial to hit the web, called “Sunday Driver”, follows a similar recipe. This time, Mercedes chose a hilarious way to promote its 4MATIC permanent all-wheel drive system. To shake things up, Michael Schumacher also makes an appearance, alongside a good-looking female driver.

We’ve also included the “Third man” commercial from a few years back, in which the “New Flying Finn” trumps the younger Fernando Alonso and Lewis Hamilton. You can watch both videos after the jump.

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VIDEO: F1 Star Nico Rosberg gets a Taste of the 2012 Mercedes-Benz SLK Roadster

There’s nothing wrong with using your assets, so we don’t blame Mercedes-Benz for trying to build some hype around the upcoming 2012 SLK by inviting Formula 1 pilot Nico Rosberg to take the hardtop roadster for a spin. However, the entire happening feels much too scripted, from the way the camera ducks just when the front fascia is almost revealed to what Rosberg says. Luckily, we already know what the German roadster looks like, so we won’t shed unnecessary tears. The highlight of the video is clearly the demonstration of how the Magic Sky Control panoramic roof works. Hit the jump to watch the clip. Read more »

VIDEO: RENNtech C74 with Akrapovic Full Titanium Exhaust

A little over a month ago, RENNtech unveiled the C74, a menacing, wide-bodied Mercedes C63 AMG. While it looked great with its DTM-racecar-inspired bodykit, the Florida-based tuner wasn't really satisfied with how it huffed and puffed. Enter the Akrapovic full titanium exhaust system, which lightens the car by 43 lbs (20 kg) and squeezes out 12 extra ponies and 16 lb-ft (22 Nm) of torque, giving it a truly angry bellow. Check out the video after the break to hear it for yourself.

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Video: The New Mercedes-Benz CLS, a Hot Blonde and the Science of Eye Movement

A stunningly beautiful woman, dressed in an overly tight black outfit, is slowly walking in front of you, swinging her hips to an imaginary tune. On which part of the female body do you look at first? I know, it's a tough question.

The CLS' design team had the same dilemma, albeit they were curious which parts of the car catch the eye first. So, like any good Germans, they went on and devised some complicated eye-tracking device and studied people's reactions when confronted with the new CLS.

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Mercedes Builds the World’s Most Advanced Driving Simulator [with Video]

If you're a fan of realistic driving games likes the Gran Turismo, then you're really going to dig this one. Meet Mercedes-Benz's professional driving simulator that comes with a 360o, precise landscape imagery and a twelve-meter long rail for transverse movements. The driving simulator, however, was not made for racing games but to help the German manufacturer to "research the behavior of the driver and vehicle in road traffic even more intensively".

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